The anti-fast fashion law adopted by the French Parliament is reshuffling the wardrobe cards starting this season. With a financial penalty per item deemed non-durable and the obligation to display the country of manufacture on online sales sites from September 2026, fashion trends are no longer just a checklist of pieces. Building a unique style now requires more demanding textile and stylistic choices.
Textile penalty and country of origin display: what the regulation changes for your wardrobe
The penalty starts in a range of €0.25 to €12 per piece starting in 2026, with a planned increase between €2 and €20 from 2030 and a cap set at 50% of the price excluding tax. This mechanism targets high production volumes and materials with low durability.
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In practical terms, ultra-trendy pieces sold at rock-bottom prices lose their economic advantage. The real cost of a cheap garment mechanically increases, altering the purchasing logic. We are already observing a shift towards less frequent but more thoughtful purchases.
The mandatory display of the country of manufacture on online platforms adds a layer of transparency. A blazer made in Portugal or a dress crafted in France become clear selling points, not just for ethics, but for the perceived quality of the drape and finishes. To access fashion on CM 35 and explore selected pieces through this qualitative lens, the filter by country of manufacture makes perfect sense.
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Long fluid dress and poetcore: the sought-after piece of the season
The long fluid dress is not just a summer basic. At the spring-summer 2026 fashion shows, houses like Loewe, Miu Miu, Saint Laurent, and Tom Ford positioned it as a textile research piece. Style offices classify it within the poetcore movement, a register that favors flowing materials (washed silk, viscose crepe, crumpled linen) and cuts that move with the body.
The choice of fabric entirely determines the interpretation of the silhouette. A flowing silk with a fine grain gives a sculptural drape. A thick linen provides more structure and creates a graphic effect. The same pattern changes radically depending on the drape of the material, and this is where the uniqueness of style is played out.
On the color front, saturated colors dominate: orange, vibrant pink, bright yellow, olive green, sky blue. We recommend treating color as a structuring element of the look rather than as an accent. A monochrome long dress in a bold color is enough to create a complete outfit, without an accumulation of accessories.
Saturated colors and controlled transparency: the stylistic codes defining 2026
Two chromatic axes coexist this season. On one side, intense shades (red, fuchsia, butter yellow) worn in blocks, without interruption. On the other, natural tones (beige, ecru, khaki) used in textured layering. The mixing of these two registers in the same outfit is the clearest stylistic marker of 2026.
Transparency returns in collections, but not in its provocative version from the 2000s. Semi-opaque fabrics (lined organza, openwork knit, cotton voile) create depth without direct exposure. Transparency works as a texture, not as a revelation.
- Red worn as a total look (wide pants + flowing shirt) remains the most assertive choice to mark a personal style this season.
- Butter yellow, spotted in Pinterest Predicts searches, works better as a standalone piece (blazer, midi skirt) paired with neutrals.
- Greens, from lime to emerald, are featured on structured materials (gabardine, lightweight leather) to avoid a costume effect.
Building a sustainable wardrobe with fewer pieces this season
The conjunction of regulation and the stylistic directions of the fashion shows converges towards a single principle: fewer pieces, more uniqueness per piece. The structured wide pant, for example, replaces several bottoms in a wardrobe. Defined waist, sharp cut, ample drape: it transitions from office to weekend without adjustment.
The coordinated set (jacket + pants or shirt + skirt in the same fabric) serves as another lever for simplification. It removes the question of piece pairing while producing a strong visual effect. The 2026 collections offer these sets in mixed materials (linen-cotton, tropical wool) suitable for mid-season.
Regarding accessories, the trend leans towards expressive but few pieces. An architectural brooch, a structured handbag, a pair of loafers with pleated details (the ruched loafers spotted on the runways) are enough to personalize a sober outfit.
- Opt for a quality wool or linen blazer rather than three synthetic jackets whose textile penalty will increase the real price.
- Choose a long dress in a noble material that ages well (silk, linen) rather than a material that pills after a few washes.
- Invest in a well-cut wide pant, reusable over several seasons, rather than following every micro-trend in cuts.
The Pinterest Predicts report confirms this direction: searches related to durable pieces and reinterpreted classic cuts are significantly increasing. Unique style is built through subtraction, not accumulation. Reducing the number of garments while increasing the demands on cut, material, and color creates a more readable and personal wardrobe than any race for fleeting trends.