Each season redefines fashion codes and beauty rituals. For autumn 2026, fashion and beauty trends are structured around heavier materials, bold silhouettes, and a European regulatory framework that changes how brands communicate their environmental commitments.
Anti-greenwashing directive: what changes for fashion and beauty in September 2026
The European directive (EU) 2024/825, known as Empowering Consumers for the Green Transition, comes into effect on September 27, 2026. It prohibits fashion and cosmetic brands from using generic terms like “green,” “eco-friendly,” or “sustainable” without verifiable proof covering the entire product in question.
Claims like “carbon neutral” based on offsetting are prohibited. Mentions of “climate neutral,” “net zero,” or “CO₂ neutral” based primarily on the purchase of carbon credits become explicitly unfair under European law. Brands must now clearly distinguish between actual emission reductions in their value chain and mere offsetting.
In practice, this regulation pushes brands to revise their labels, online product sheets, and advertising campaigns. Recognized environmental labels (like the Blauer Engel or the European Ecolabel) remain permitted, provided that the certification pertains to the specific product and not the brand as a whole.
This framework directly alters how collections are presented, including the “eco-responsible capsule” lines that have flourished in recent seasons. The news from Lydie Tendances recently highlighted this regulatory evolution in the textile sector.
Autumn 2026 fashion trends: silhouettes and key pieces
The autumn-winter runway shows showcased generous volumes and materials that protect against the cold without sacrificing style. Three key themes stand out clearly.
Rain boots and utility shoes
The rain boot moves beyond purely functional. Brands are offering it in glossy, colorful, or thick-soled versions, worn with both midi dresses and wide trousers. This trend is part of a broader movement of utility shoes being transformed into style pieces.
Structured trousers replace jeans in everyday wear
High-waisted pleated trousers made of thick fabric are gaining ground. They pair well with cropped jackets or oversized sweaters. Jeans are not disappearing, but they are giving up their default position in the season’s polished looks.
Layering and mid-season jackets
Short trench coats, soft leather jackets, and light bombers are worn in successive layers. This approach allows for adapting outfits to temperature fluctuations without multiplying purchases. A knitted vest under a structured jacket is enough to create a complete look.
- Dominant colors: deep burgundy, petrol blue, sandy beige, and black, which remains a foundation for most autumn wardrobes
- Sought-after materials: boiled wool, soft leather, corduroy, and thick knit, favored for their structure and textured appearance
- Key accessories: voluminous scarf, compact crossbody bag, and wide-link gold jewelry, worn in measured layers
Autumn 2026 beauty trends: complexion and makeup
Seasonal makeup returns to matte textures and muted shades. The luminous and transparent foundation of summer gives way to denser coverage, applied in zones rather than in a uniform layer.
The eyes are enhanced with eyeshadows in brown, plum, and khaki tones. Graphic eyeliners persist, but their lines are thinner compared to the thick versions of spring. Lips follow the same trend: matte lipsticks are making a strong comeback in brick, chocolate, or berry shades.
Care and routine: transparency of formulations
The anti-greenwashing directive also affects the cosmetics sector. Brands that previously displayed slogans like “clean formula” or “natural beauty” must now substantiate these claims. A serum can no longer claim to be “eco-responsible” without verifiable certification.
This requirement benefits consumers accustomed to analyzing INCI lists. Brands that have already invested in the traceability of their ingredients find themselves at an advantage, while those that relied solely on green marketing must reformulate their communication or even withdraw certain products from online sales.
Building a seasonal wardrobe without overconsumption
The fashion and beauty trends of this autumn share a common point: they favor durable pieces and products with verifiable compositions. Adopting the season’s codes does not necessarily require a complete wardrobe overhaul.
- Identify two or three missing pieces in the existing wardrobe before any purchase (a structured jacket, pleated trousers, a pair of boots)
- Check labels and certifications on clothing and cosmetics, keeping in mind that vague terms without proof are now punishable
- Invest in quality basics (thick knit, genuine leather) rather than pieces heavily influenced by a micro-trend
This autumn’s trends reward thoughtful purchases. The European regulatory framework, the upgrade of materials offered, and the return to more structured makeup create a season where style relies more on the quality of choices than on their quantity.